Banking and Lending Market Research

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Banking and Lending Market Research

TheMarketMatch.com gives you access to the same local consumer banking and financial behaviors that Fortune 500 companies use to create media and advertising campaigns with the greatest ROI, choose the best location for a new branch or franchise, identify which products provide the most relevance and value by market segment, identify market segments with the greatest potential growth and create marketing messages that resonate best with consumers to drive response through relevance.

Our Banking and Lending Data:

  • Used Online Banking in the Last 30 Days
  • # of Times Used Online Banking in the Last 30 Days
  • Referred to Yellow Pages for Banking/Financial Services in the Last 12 Months
  • Purchased Banking/Financial Services from the Yellow Pages in the Last 12 Months
  • Ordered Banking Services via Mail/Phone in the Last 12 Months
  • Ordered Banking Services Online in the Last 12 Months
  • Type of Banking/Financial Services Shopped for in the Yellow Pages in the Last 12 Months
  • Type of Banking/Financial Services Purchased from the Yellow Pages in the Last 12 Months
  • Have an ATM Card
  • # of Times used ATM Card in the Last 30 Days
  • Primary Banks Used in the Last 12 Months
  • Banks Also Used in the Last 12 Months
  • Have a Debit Card
  • Types of Debit Cards Have or Use
  • Type of Debit Card Used in the Last 12 Months
  • Types of Debit Cards Used in the Last 30 Days
  • # of Times Used AMEX Debit Card in Last 30 Days
  • # of Times Used MasterCard Debit Card Last 30 Days
  • # of Times Used Visa Debit Card in Last 30 Days
  • # of Times Used Another Debit Card in Last 30 Days
  • Types of Loans Currently Have
  • Type of Lending Institution(s) Have Car Title Loan with
  • Type of Lending Institution(s) Have an Education Loan with
  • Type of Lending Institution(s) Have a Personal (Not-Education) Loan with
  • Type of Lending Institution(s) Have Home Improvement Loan with
  • Type of Lending Institution(s) Have a First Home Mortgage with
  • Type of Lending Institution(s) Have Home Equity Loan With
  • Type of Lending Institution(s) Have Secured Line of Credit With
  • Type of Lending Institution(s) Have Unsecured Line of Credit With
  • Applied for a Payday Loan in the Last 12 Months
  • Type of Lending Institution(s) used for Non-interest bearing checking account
  • Type of Lending Institution(s) used for Interest bearing checking account
  • Type of Lending Institution(s) used for Savings Accounts
  • Type of Lending Institution(s) used for Saving Certificate Long-Term CD
  • Type of Lending Institution(s) used for Saving Certificate Short-Term CD
  • Type of Lending Institution(s) used for Cash Management Accounts
  • Type of Lending Institution(s) used for Check Guarantee Guard
  • Type of Lending Institution(s) used for Debit Card/Electronic Fund Transfer
  • Type of Lending Institution(s) used for Senior Citizens Club
  • Type of Bank & Investment Accounts Currently Have
  • Banks Used in the Last 12 Months
  • Use a PC at Home for Banking
  • Business Spending on Banking Services in the Last 12 Months
  • Type of Lending Institution(s) Have New Car Loan with
  • Expect to Buy a Used Car or Light Truck in the Next 12 Months
  • Leased/Bought a New Car or Light Truck in the Last 12 Months
  • Expect to Sell or Change Homes in the Next 12 Months
  • Self Employed, Location of Business & # of Employees
  • Expect to Lease or Buy a New Car or Truck in the Next 12 Months


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